
That affects the bottom line of businesses relying on customers who
could more easily get credit in better times. For example, retailer Target
Corp., where about one-third of overall sales are made on credit cards,
said tightening credit standards on its proprietary cards may have
contributed as much as half a percentage point to its sales declines in
the second quarter at stores open more than a year.
Nonrevolving credit, such as loans for autos, vacations and
education, declined at an 11.7% annual rate. Economists expected a far
smaller decline, given the increase in auto sales from the federal
"cash for clunkers" program. The program, which ramped up in late July,
gave consumers a government rebate if they traded in certain vehicles
for more fuel-efficient models.
Tighter credit played a part in this realm, too, as 33% of banks in
the Fed's loan officer survey reported tighter terms and conditions for
approving consumer loans other than credit cards. None of the banks
said they loosened credit standards.
Now wait a minute. We want to see more consumer debt? What about the billions upon billions of consumer defaults on their mortgages? We are now concerned about a tightening of credit standards? Sounds awful. Read more of this morning's Wall Street Journal piece here.
The problem in this reasoning is clear. It's the old Keynesian notion that "C," in the familiar C+I+G equation, can pick up the economy. (Oh, and let's not forget, of course, the "G" element.)
Business investment drives the economy, not consumer spending. Investment generates jobs, new jobs generate higher levels of income. Higher income provides more opportunities for consumption spending and saving, which leads to further rounds of investment.
But let's not move too fast here. If the new investment is spurred by artificially lower interest rates, it cannot be sustained.
What do you think the government can do to move the economy back toward long run economic growth?
ADDENDUM: Or, is it more saving that we need?